The Changing World of the Persueders

Covert mission, urban warfare.

break through the clutter-- Which they are ultimately causing themselves.

Like roaches, develop immunities to people trying to stop advertisers


"Song" -----Delta Airlines
     Can compete with Jet Blue like airlines,
     The environment with flying: What are people looking for in today hip
 Used pictures out of the book "Lovers"
Commercials won't show airplanes or anything realated


ER words Brighter Milder etc.
no longer believe that one product is better than the other items

lol American Beer doestn' taste good. lol

"Don't have a 'Big Idea' behind your brand"

"Polaroid isn't a camera. It is a social lubricant."


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