Week Two of Marketing
TED TALK 10/1/18 EMBRACE TRANSPARENCY
Morgan Spurlock 2011
A marketing plan that is completely funded by the companies that are being advertised.
Transparency can be scary, unpredictable, risky.
3 sides to every story. Yours, mine, the real side.
2 sides to his "brand" Focus on one or the other. Embraced Fear and turned it in to a Positive experience.
Playful Mindful Brand: What AM I???? UP OR DOWN??
got 17 brand partners for his movie. The Greatest Movie Ever Sold
Encourage people to take risks and Embrace the Fear.
Risks lead to Opportunities.
Marketing got a bad rap due to the manipulating aspects of the ads and the process.
Morgan Spurlock 2011
A marketing plan that is completely funded by the companies that are being advertised.
Transparency can be scary, unpredictable, risky.
3 sides to every story. Yours, mine, the real side.
2 sides to his "brand" Focus on one or the other. Embraced Fear and turned it in to a Positive experience.
Playful Mindful Brand: What AM I???? UP OR DOWN??
got 17 brand partners for his movie. The Greatest Movie Ever Sold
Encourage people to take risks and Embrace the Fear.
Risks lead to Opportunities.
Marketing got a bad rap due to the manipulating aspects of the ads and the process.
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