Week 4

Consumer Decision Making Process


  1. Problem Recognition
  2. Info search - Data tool Assignment
  3. Evaluate Alternatives - compare
  4. Think about the Product / Service Choices
  5. Post purchase evaluation

Comments

Post a Comment

Popular posts from this blog

My First Day of Blogging in Marketing

What prompted you to enroll in this course? This is one of the requirements for my degree. Are you a business/marketing major? Practical Business Management is my major. What are you most interested in learning about marketing? I am interested in learning the best strategies in marketing, the most economically way. I am planning on opening 3 different businesses in the next 5-10 years and I would like to be able to do my own marketing so I don't have to hire anyone to do it for me, and spend money I don't have.  Tell us something you are passionate about outside of college. Anything that requires acceptance of someone, and compassion is what I am most passionate about. Whether it be relationships, family unity, or emphasizing the importance of Not judging a book by it's cover. Also, being compassionate to all people as there are so many silent illnesses and disabilities out there. Just because someone might do something you d
Read more

Social Listening

72 years and counting.  Changing Lives…One at a T ime, by  Enlightening , Educating and Empowering.  The company I am going to write about today is Tupperware. I'm talking about Real Tupperware, the only airtight food storage product that is guaranteed for life. Not Gladware, Sterilite, Rubbermaid, or any other brand you can buy in a retail establishment. They primarily sell airtight food storage containers.  Over the years, they have expanded to airtight freezer containers, microwave cooking containers, cookware, knives, and food preperation devices.  I was hoping to find a variety of postings and comments on things like Facebook and Twitter, but the comments I found were on a website called pissedconsumer.com. There were both positive and negative comments. Some of the comments were about customer service issues more than they were about the products though.  There were some complaints about the lifetime guarantee, and about how they think it is a scam. One customer mentioned h
Read more

Johnnie Walker Scotch

This article caught my eye because of it cross advertising with a very popular tv show and because I am always interested in hearing about new alcoholic beverages coming out. I am not a drinker, but I have a private dream of owning my own bar sometime, or helping a close friend run his. Knowledge is priceless. This article goes on to explain the other successful Johnnie Walker products, licensed with HBO, already named after the popular television show “Game of Thrones”. There are even 8 more products coming out in the near future. Seven of them are named for the 7 Houses of Westeros, and the eighth is for its “Night Watch”. The three main points to me, where talking about the connection to the television series, the product being call “White Walker”, “best served ice cold”, and the fact they went on to create a temperature sensitive label for the bottle. Finding out there is already several alcohols named after the various beers and wines, was actually pretty interesting. I kn
Read more