Week Two of Marketing

TED TALK 10/1/18                EMBRACE TRANSPARENCY

Morgan Spurlock 2011

A marketing  plan that is completely funded by the companies that are being advertised.

Transparency can be scary, unpredictable, risky.


3 sides to every story. Yours, mine, the real side.


2 sides to his "brand" Focus on one or the other.  Embraced Fear and turned it in to a Positive experience.

Playful Mindful Brand: What AM I????   UP OR DOWN??

got 17 brand partners for his movie. The Greatest Movie Ever Sold


Encourage people to take risks and Embrace the Fear.

Risks lead to Opportunities.

Marketing got a bad rap due to the manipulating aspects of the ads and the process.

Comments

Post a Comment

Popular posts from this blog

My First Day of Blogging in Marketing

What prompted you to enroll in this course? This is one of the requirements for my degree. Are you a business/marketing major? Practical Business Management is my major. What are you most interested in learning about marketing? I am interested in learning the best strategies in marketing, the most economically way. I am planning on opening 3 different businesses in the next 5-10 years and I would like to be able to do my own marketing so I don't have to hire anyone to do it for me, and spend money I don't have.  Tell us something you are passionate about outside of college. Anything that requires acceptance of someone, and compassion is what I am most passionate about. Whether it be relationships, family unity, or emphasizing the importance of Not judging a book by it's cover. Also, being compassionate to all people as there are so many silent illnesses and disabilities out there. Just because someone might do something you d
Read more

Johnnie Walker Scotch

This article caught my eye because of it cross advertising with a very popular tv show and because I am always interested in hearing about new alcoholic beverages coming out. I am not a drinker, but I have a private dream of owning my own bar sometime, or helping a close friend run his. Knowledge is priceless. This article goes on to explain the other successful Johnnie Walker products, licensed with HBO, already named after the popular television show “Game of Thrones”. There are even 8 more products coming out in the near future. Seven of them are named for the 7 Houses of Westeros, and the eighth is for its “Night Watch”. The three main points to me, where talking about the connection to the television series, the product being call “White Walker”, “best served ice cold”, and the fact they went on to create a temperature sensitive label for the bottle. Finding out there is already several alcohols named after the various beers and wines, was actually pretty interesting. I kn
Read more

The Changing World of the Persueders

Covert mission, urban warfare. break through the clutter-- Which they are ultimately causing themselves. Like roaches, develop immunities to people trying to stop advertisers "Song" -----Delta Airlines      Can compete with Jet Blue like airlines,      The environment with flying: What are people looking for in today hip  Used pictures out of the book "Lovers" Commercials won't show airplanes or anything realated ER words Brighter Milder etc. no longer believe that one product is better than the other items lol American Beer doestn' taste good. lol "Don't have a 'Big Idea' behind your brand" "Polaroid isn't a camera. It is a social lubricant."
Read more