My Marketing Blog

Consumer Decision Making Process Problem Recognition Info search - Data tool Assignment Evaluate Alternatives - compare Think about the Product / Service Choices Post purchase evaluation

Covert mission, urban warfare. break through the clutter-- Which they are ultimately causing themselves. Like roaches, develop immunities to people trying to stop advertisers "Song" -----Delta Airlines      Can compete with Jet Blue like airlines,      The environment with flying: What are people looking for in today hip  Used pictures out of the book "Lovers" Commercials won't show airplanes or anything realated ER words Brighter Milder etc. no longer believe that one product is better than the other items lol American Beer doestn' taste good. lol "Don't have a 'Big Idea' behind your brand" "Polaroid isn't a camera. It is a social lubricant."

TED TALK 10/1/18                EMBRACE TRANSPARENCY Morgan Spurlock 2011 A marketing  plan that is completely funded by the companies that are being advertised. Transparency can be scary, unpredictable, risky. 3 sides to every story. Yours, mine, the real side. 2 sides to his "brand" Focus on one or the other.  Embraced Fear and turned it in to a Positive experience. Playful Mindful Brand: What AM I????   UP OR DOWN?? got 17 brand partners for his movie. The Greatest Movie Ever Sold Encourage people to take risks and Embrace the Fear. Risks lead to Opportunities. Marketing got a bad rap due to the manipulating aspects of the ads and the process.

Do what you love. It's 2008, no reason to not choose your career.  "Freemium" Don't copy platform, DO YOUR OWN THING askgary.com Radio, Print and TV used to be the gatekeepers to all the news and information put out to the public. If you don't believe in what you are doing, you need to get out now. Doesn't matter if personal brand or what. Gotta Believe in what you are doing, and have a passion for it. Build brand equity in Yourself. Anything can happen. Work hard and know what you are doing. You have to do what you love. Be completely transparent. Your legacy is all you got. Legacy is greater than Currency. You want stuff, WORK that is how you get it. PATIENCE AND PASSION Need patience to realize that it takes time and possible financial loss to get the Long term gain.

This article caught my eye because of it cross advertising with a very popular tv show and because I am always interested in hearing about new alcoholic beverages coming out. I am not a drinker, but I have a private dream of owning my own bar sometime, or helping a close friend run his. Knowledge is priceless. This article goes on to explain the other successful Johnnie Walker products, licensed with HBO, already named after the popular television show “Game of Thrones”. There are even 8 more products coming out in the near future. Seven of them are named for the 7 Houses of Westeros, and the eighth is for its “Night Watch”. The three main points to me, where talking about the connection to the television series, the product being call “White Walker”, “best served ice cold”, and the fact they went on to create a temperature sensitive label for the bottle. Finding out there is already several alcohols named after the various beers and wines, was actually pretty interesting. I kn...